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How to Check Better Business Bureau Reports & File a Complaint

About the Better Business Bureau

The Better Business Bureau (BBB) is a non-profit organization dedicated to consumer protection across the United States and Canada. It gathers detailed information on businesses of all sizes to create public reports that help consumers make informed decisions. In this article, we’ll guide you on how to access and interpret these reports to evaluate whether a company is reliable before hiring them. Additionally, we’ll explain how to file a complaint with the BBB and take a closer look at how the organization operates—and how trustworthy it really is.

Finding & Understanding a Business’s BBB Report

Finding & Understanding a Business’s BBB Report
Finding & Understanding a Business’s BBB Report

1. Visit the BBB’s homepage and enter your search criteria.
To begin, go to the Better Business Bureau’s homepage where you will find two fields: “Find” and “Near.” In the “Find” field, input the name of the specific business or the type of business you’re looking for. In the “Near” field, enter your city, state, or zip code. For those in Canada, make sure to select “Canada” from the drop-down menu. It’s important to note that you can still search the entire BBB database even if the business you’re looking for is located in a different city or state.

Search by Business Name or Industry
You can search for businesses by their exact name and spelling. Sometimes, a business may be listed under its parent company, so check the business’s website to confirm if it’s a subsidiary and ensure the spelling is correct. You can also search by specific industries to discover new businesses to explore.

Finding & Understanding a Business’s BBB Report
Finding & Understanding a Business’s BBB Report

2. Click “Search” and navigate to the business’s profile page.
Once you’ve entered your search criteria, hit the “Search” button. Review the search results until you find the business you’re interested in. Click on the business’s name to be taken to its profile page, where you can access all available information about the company. It’s worth noting that the information presented is provided by the businesses themselves and may not be independently verified unless the business has gone through the BBB’s accreditation process.

Business Profile Page Details
On the profile page, you’ll be able to read the BBB’s report on the business, file a complaint, or submit a customer review. If you’re only interested in seeing BBB-accredited businesses, use the toggle at the top of the page to filter results.

Finding & Understanding a Business’s BBB Report
Finding & Understanding a Business’s BBB Report

3. Check the business’s BBB rating.
Look for the BBB rating prominently displayed in a box to the left, under the “BBB Accreditation & Rating” heading. The rating will range from A+ to F and will include a “Reasons for Rating” section explaining the factors influencing the rating. Sometimes, a business may be listed without a rating, which means the BBB has not gathered enough information to assign one.

Understanding BBB Ratings
The BBB rating is influenced by several factors, including the type of business, its length of operation, complaint history, transparency in business practices, and any licensing or government issues the company may have faced. For more detailed information, check the BBB Ratings guide.

Finding & Understanding a Business’s BBB Report
Finding & Understanding a Business’s BBB Report

4. Check to see if any complaints have been filed against the business.
On the business’s profile page, you can click on the “Complaints” tab to see if any complaints have been filed against the company. Complaints are listed for the past three years and include the current status of each complaint.

Filing a Complaint with the BBB
Consumers can file complaints directly through the BBB, and these are made publicly available to inform others about potential issues. You can also learn more about how to file a complaint via the BBB Complaints page.

5. Read customer reviews under the “Reviews” tab.
The “Reviews” tab is where consumers can post their own experiences with the business. These reviews can offer valuable insights into how the company handles customer service and delivers on its promises. BBB allows users to rate their experience on a scale of 1 to 5 stars, providing a helpful overview of the business’s reputation.

Customer Reviews for Deeper Insights
Customer reviews provide real-world feedback on the business, helping others understand what to expect. For more tips on evaluating customer feedback, you can explore BBB Consumer Reviews.

Filing a BBB Complaint

Filing a BBB Complaint
Filing a BBB Complaint

1. File a complaint if you’ve had an unpleasant experience with the business.
If you’ve encountered a negative experience with a business, filing a complaint with the BBB can help prevent others from facing similar issues. The BBB is well-respected for providing a standardized complaint filing process across the country, ensuring consumers can report their concerns with ease. Once a complaint is submitted, the BBB acts as a neutral third party, offering tools to help resolve the issue.

Complaint Areas and Mediation
The BBB categorizes complaints into five areas: advertising and sales issues, billing and collection issues, product or service problems, delivery issues, and guarantee or warranty concerns. Although the BBB suggests resolving the issue directly with the business first, it is not mandatory. By filing a complaint, you also contribute to the BBB’s data collection, which helps others make informed decisions. It’s important to note that the BBB does not handle employment disputes, discrimination claims, healthcare issues, or cases already in litigation. For more information, check the BBB Complaints page.

Filing a BBB Complaint
Filing a BBB Complaint

2. Submit your complaint from the business’s profile or the online complaint form.
To file a complaint, go to the business’s profile page and click the “Complaints” tab, then select “Submit a Complaint.” Alternatively, you can use the general complaint form available online. Once your complaint is submitted, the BBB forwards the information to the business within two business days. The business has 14 days to respond. If no response is received, the BBB will send a second notification.

Filing a Complaint Process
The BBB typically resolves complaints within 30 business days, but it cannot force a business to respond or resolve the complaint. While the BBB cannot impose legal penalties, it has the authority to cancel the membership of businesses that fail to adhere to their standards. Learn more about the process at BBB Complaint Resolution.

Filing a BBB Complaint
Filing a BBB Complaint

3. Go through the BBB complaint resolution process.
Once the BBB has collected information from both parties involved in the complaint, it will utilize various dispute resolution techniques to help avoid legal proceedings. These processes may include:

  • Mediation: A trained mediator helps both parties reach a mutually agreeable solution.
  • Informal Dispute Resolution: A professionally trained hearing officer provides non-binding decisions to resolve the issue.
  • Binding Arbitration: A trained arbitrator listens to both sides, evaluates the evidence, and makes a binding decision that both parties must accept (only if both agree to arbitration).

Dispute Resolution and Chances of Success
While the BBB cannot guarantee resolution due to its lack of legal authority, the chances of resolving the complaint are generally good. Around 75% of complaints are successfully resolved. For more information on the resolution processes, refer to BBB Dispute Resolution.

Is the BBB the best option?

About the Better Business Bureau
About the Better Business Bureau

1. The BBB is trusted but accreditation and grades may be overrated.
While the Better Business Bureau (BBB) is a valuable tool for accessing information on businesses, its accreditation process has been criticized. The process simply requires businesses to apply, pay a fee, and agree to vague standards like operating with transparency. This has led some to question the effectiveness of the BBB’s accreditation. In some cases, businesses that violate government regulations have received high ratings simply because they paid for membership.

BBB Accreditation Criticisms
Consider BBB accreditation more like a membership than a true certification of business excellence. Although it signifies that a company values public relations, it doesn’t imply that the BBB has conducted a thorough, in-depth review of the business operations. For further information, see BBB Accreditation Process.

About the Better Business Bureau
About the Better Business Bureau

2. Compare BBB reports to other consumer-focused business review sites.
Unlike the BBB, other review platforms like Angi rely on membership fees from consumers, rather than businesses. This reduces any incentive to inflate ratings for listed businesses. By checking multiple consumer review websites, such as Yelp or Google Reviews, you can get a more balanced perspective on a business’s reputation and practices.

Using Multiple Review Sources
Derick Vogel, a credit advisor, recommends comparing reviews from various sources like Google, Yelp, and the BBB to ensure consistency across platforms. A consistent pattern across multiple sites can provide a more accurate picture of a business’s reliability. For more tips on comparing reviews, visit Consumer Reports.

About the Better Business Bureau
About the Better Business Bureau

3. Use industry-specific sources to check on a company.
The BBB offers general information about businesses, which may not cover the specifics you’re looking for. If you’re researching a particular industry, consider checking industry-specific review sites for more relevant details. For example, if you’re checking a tech company, websites like PCWorld.com or other tech-related forums may offer deeper insights.

Industry-Specific Resources
For in-depth reviews specific to your industry, visit websites that focus on your area of interest. Websites like PCWorld offer detailed reviews and comparisons that can help you make informed decisions.

About the Better Business Bureau
About the Better Business Bureau

4. What is the Better Business Bureau?
The BBB is a non-profit organization that aims to foster trust between consumers and businesses. It encourages businesses to adhere to a code of conduct to stay accredited and offers a platform for consumers to file complaints or leave reviews. The BBB operates through over 100 independent local organizations in the US and Canada and reports on more than 4 million businesses.

Understanding the BBB
Contrary to popular belief, the BBB is not a government agency and lacks the legal authority to resolve disputes. It functions more as a mediator than a regulator. For more details on what the BBB is, visit BBB Overview.

About the Better Business Bureau
About the Better Business Bureau

5. What services does the BBB offer?
The BBB provides two main services to the public at no cost:

  • A searchable database that gives basic information about businesses, including customer complaints and reviews.
  • Dispute resolution services that allow consumers to file complaints and facilitate the resolution process.

BBB Services Explained
The BBB is dedicated to helping consumers by providing access to company information and mediating complaints. Learn more about BBB services at BBB Services.

6. What are the accreditation criteria for businesses?
To be accredited by the BBB, a business must meet certain criteria, including:

  • Operating for at least 6 months.
  • Having necessary licenses and bonding.
  • Resolving any customer complaints filed with the BBB.
  • No government ethics violations.
  • Adhering to advertising laws and BBB best practices.

Accreditation Criteria
For a detailed list of requirements for BBB accreditation, visit BBB Accreditation Criteria.

7. How does the BBB’s rating system work?
The BBB rates businesses on a scale from A+ to F based on various factors, including customer complaints, transparency, and responsiveness. The BBB assigns point values to 13 criteria, and the final rating is based on the total points accumulated.

BBB Rating System Explained
Companies can improve their rating by resolving complaints and providing documentation to the BBB. For an in-depth explanation of how ratings are calculated, visit BBB Rating System.

8. How influential is the BBB?
The BBB is highly influential, with its website ranking among the top 1,000 most visited sites in the U.S. It answers over 100 million inquiries about businesses annually, indicating a high level of trust among consumers.

BBB’s Influence on Consumers and Businesses
A bad BBB rating can significantly damage a business’s reputation. Learn more about the BBB’s influence at BBB Influence.

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