Color Palettes for Conversion
Color psychology drives action. Choose palettes that match your brand personality and conversion goals.
1. Trust (Blue)
Blue conveys trust and stability — ideal for finance, SaaS, healthcare. Use #2563eb as primary.
2. Energy (Red/Orange)
Red and orange trigger urgency and excitement — great for sales, food, fitness CTAs.
3. Growth (Green)
Green signals money, health, and growth — perfect for fintech, eco, wellness brands.
4. Luxury (Black/Gold)
Black with gold accents signals premium value — for high-end products and services.
5. 60-30-10 Rule
60% dominant color, 30% secondary, 10% accent. Apply consistently across all pages.
Key Takeaway
Follow the 60-30-10 rule: 60% dominant, 30% secondary, 10% accent color