Hero Section Design
The hero is your first impression — you have 3 seconds to captivate. Design heroes that convert visitors into engaged users.
1. Clear Value Prop
Lead with one clear headline: who you help, what you solve, why now. Subheadline adds supporting detail.
2. Visual Impact
Add a visual element — gradient, product mockup, animated 3D, or video background. Motion captures attention.
3. One CTA
One primary call-to-action above the fold. Secondary links (learn more) go below.
4. Social Proof
Add trust signals: "Trusted by 2,000+ teams" or logos strip below the hero.
5. Scroll Indicator
Add a subtle scroll-down indicator to guide users into your content.
Key Takeaway
Hero formula: Headline + Subheadline + Visual + One CTA + Trust signals